Your Website Is More Than a Homepage. It’s Your First Impression, Your Conversion Engine, and Your Brand in Motion.
In higher education, your website is the single most visible expression of your brand. It’s where prospective students decide whether to apply, faculty decide whether to engage, and donors decide whether to give. And if it’s unclear, clunky, or misaligned, you lose more than traffic; you lose opportunity.
At Frankel, we help colleges and universities build smarter digital experiences, grounded in strategy, shaped by audience insight, and designed to perform.
Website Strategy & Planning
We define the purpose your site needs to serve and build a roadmap that aligns user needs with institutional priorities. From content architecture to conversion flows, we start with the big picture.
User Experience (UX) Design
Every audience matters. We map journeys for prospective students, families, alumni, faculty, and partners; then, design intuitive, accessible, goal-driven experiences that make it easy for them to find what they need (and take action).
Content Strategy
We help you say more with less. That means clear, compelling messaging that reflects your brand voice, tells your story, and supports your enrollment, reputation, and fundraising goals.
Design & Creative Direction
From full redesigns to digital refreshes, we bring your brand to life online, visually consistent, mobile-optimized, and built to stand out in a sea of sameness.
Performance & Optimization
We don’t just launch and walk away. We track engagement, analyze behavior, and make strategic recommendations to keep your site working smarter over time.
Higher ed websites are notoriously complex: dozens of departments, thousands of pages, and too many competing priorities. We help institutions cut through the noise to create digital experiences that actually work for the people who matter most: your audiences.
- Higher Ed Savvy: We understand the academic calendar, internal politics, and cross-campus needs that shape higher ed digital projects.
- Brand-First Thinking: Your website shouldn’t just function; it should express your identity. We make sure it does both.
- Conversion-Focused: Whether the goal is inquiries, applications, donations, or engagement, we design with outcomes in mind.
- Collaborative + Flexible: We work alongside your team, CMS, and tech stack, adapting to your needs, not forcing a one-size-fits-all solution.
Whether you’re planning a full site redesign or need sharper strategy to guide your next phase, we’re ready to help.
