The Right Story Changes Everything.
In higher education, your brand isn’t just what you say; it’s what people feel. And the most powerful way to shape that feeling is through story.
At Frankel, we use storytelling to bring your brand to life. From anthem videos to student spotlights, campaign content to fundraising films, we help colleges and universities create compelling, emotional, and effective content that captures attention and drives action.
Anthem & Brand Films
We produce cinematic, narrative-driven videos that elevate your brand’s voice, showcase your distinction, and make people feel proud to be part of your institution, whether they’re students, faculty, or alumni.
Student & Faculty Stories
Real stories drive real connection. We capture authentic voices, of students, faculty, staff, and alumni, to highlight lived experiences, student outcomes, academic excellence, and impact.
Admissions & Enrollment Content
From program spotlights to campus life reels, we craft video content that informs and excites prospective students, meeting them where they are and helping them imagine where they could go.
Campaign & Fundraising Videos
Great campaigns need great stories. We create emotionally resonant content for capital campaigns, giving days, and major gift efforts that inspire donors and make the case for support.
Social + Short-Form Video
We develop snackable, high-impact content optimized for social, perfect for awareness-building, announcements, or just bringing your brand to life across digital channels.
Documentary & Long-Form Content
For initiatives that require more depth, research, DEI, institutional history, we produce longer-form stories that blend strategy, structure, and stunning visuals.
- Story First: Every video starts with a clear narrative and emotional core, so the message sticks long after the footage ends.
- Audience-Focused: We tailor content to the goals and expectations of your audience, whether they’re 17-year-olds, parents, faculty, or alumni.
- Full Service: From concepting and scripting to production, editing, and distribution strategy, we handle every step in-house.
- Brand-Aligned: Every video supports your broader brand strategy, reinforcing your visual identity, tone, and institutional voice.
- We Know Higher Ed: We understand the nuance, the audiences, and the approval layers that come with telling stories in this space—and how to deliver content that resonates.
- We Blend Heart + Strategy: Our videos are emotionally engaging and strategically aligned, designed to support enrollment, advancement, or reputation goals.
- We Elevate the Everyday: You don’t need a celebrity or a $10M building to tell a powerful story. We find the people and moments that reflect your institution at its best.
If you need content that moves people, motivates action, or captures the spirit of your institution, let’s talk.
