Clarity to Move Forward. Confidence to Take Action.
At Frankel, research isn’t a checkbox; it’s the foundation for every smart decision. Whether you’re launching a new brand, growing enrollment, or working to improve rankings, our custom research packages give your institution the insight it needs to act with focus and certainty.
We ask the right questions, connect with the right audiences, and deliver findings you can actually use, not just read.
Brand Health Studies
Measure brand awareness, perception, and alignment across key audiences: students, faculty, alumni, and peers. Understand what you’re known for, what makes you different, and where perception gaps exist.
Enrollment Insights
Dig deep into what motivates prospective students (and what turns them away). Identify messaging triggers, decision factors, and barriers by segment: undergraduate, graduate, adult learners, and online audiences.
Peer Perception & Rankings Research
Move beyond guesswork. Our rankings-focused research captures how your institution is viewed by academic peers and helps shape strategies to influence perception over time.
Message & Creative Testing
Test language, visual identity, and creative direction before going to market. Know what resonates and why, so you don’t waste time or budget on the wrong approach.
Program Viability Studies
Thinking of launching a new major, certificate, or online offering? We evaluate demand, positioning, and audience fit, so you can build programs with confidence.
Stakeholder Alignment
Understand where leadership, faculty, and staff are aligned—and where they’re not. Our internal research helps build buy-in, clarify priorities, and avoid roadblocks.
- Tailored to You: Every research engagement is built around your goals, not pulled from a template.
- Built for Action: We don’t just hand you a report. We help translate findings into strategy.
- Higher Ed Expertise: With two decades of experience, we know how to ask the right questions and interpret what matters.
- Fast, Focused, and Flexible: We adapt to your timeline, your team, and your stakeholders, without sacrificing rigor.
Smart strategy starts with sharp insight. Institutions that skip this step often end up backtracking. With Frankel, you get clarity from the start so your brand, your enrollment efforts, and your reputation strategies can all perform stronger, faster.
Want to know what your audiences really think? Curious how your institution stacks up in the minds of peers or prospective students? Let’s talk.
