Built for Today’s Learners. Designed to Drive Enrollment.
Online learning has changed who, how, and when people pursue education. Adult learners and graduate students now make up a growing and critical segment, but they demand more than flexibility. They expect clear outcomes, credible programs, and messaging that speaks directly to their needs.
At Frankel, we help institutions launch, grow, and sustain online programs that resonate with career-driven adults and advanced-degree seekers. Whether you’re scaling graduate offerings or building stackable credentials for working professionals, we bring the research, positioning, and performance marketing expertise to help you stand out and enroll more right-fit students.
Segment & Target High-Intent Adult Audiences
We help you zero in on the learners who are most likely to enroll and persist: career advancers, adult completers, working professionals, and returning students. Then we build audience profiles that inform everything from media targeting to message tone.
Position Graduate and Online Programs with Clarity
We craft compelling brand and program messaging that speaks to adult learners’ core motivations: career advancement, ROI, flexibility, and credibility. Whether it’s an MBA, a master’s in education, or a healthcare certificate, we help you define what sets your offering apart.
Design Performance-Driven Campaigns
We run full-funnel, multi-channel digital campaigns, across paid search, social, video, and display, to drive qualified inquiries for online and hybrid graduate programs and credentials.
Optimize Lead Flow & Conversion
From landing pages to follow-up emails, we design digital experiences that respect adult learners’ time, remove friction, and move them confidently toward enrollment.
Tell Stories That Build Trust
We help you showcase faculty expertise, alumni outcomes, and industry relevance, so adult learners can picture themselves succeeding before they even apply.
Track What Works. Improve What Doesn’t.
We continuously monitor campaign performance, adjust targeting, test creative, and refine messaging so your spend stays efficient and your funnel stays full.
We support institutions offering:
- Online graduate programs (MBA, M.Ed., MSW, MPH, and more)
- Career-focused certificates and microcredentials
- Degree completion pathways for adult learners
- Hybrid and accelerated master’s programs
- Online divisions and branded sub-entities (e.g. “[University] Online”)
- We Know Adult & Grad Audiences: We understand their motivations, constraints, and expectations, and we tailor campaigns that meet them where they are.
- Strategy That Converts: Our messaging and creative focus on outcomes, flexibility, and credibility, everything that matters to adult learners and grad students.
- Custom From Start to Finish: No boilerplate. No templates. Every engagement is built around your goals and your unique student audience.
- Integrated Team, Measurable Results: Strategy, media, and creative, all under one roof, all focused on driving enrollment.
If you’re looking to reach more adult learners or grow enrollment in your graduate programs, we’re ready to help.
