Senior-Level Strategy. Full-Service Support. Scaled to Fit.
Hiring a full-time marketing leader, or building out an in-house team, can be expensive, time-consuming, and tough to get right. But the pressure to grow enrollment, improve reputation, and launch campaigns hasn’t slowed down.
That’s where we come in.
Frankel offers fractional CMO support and full marketing services for colleges and universities that need strategic horsepower, hands-on execution, or both. Whether you’re between hires, building capacity, or simply need a smarter, more flexible model, we provide the leadership and services you need, without the full-time headcount.
Fractional CMO
Bring in experienced, higher ed–focused leadership to guide your marketing strategy, oversee campaigns, align teams, and represent the voice of marketing at the table, at a fraction of the cost of a full-time CMO.
- Strategic planning & leadership
- Team oversight & coaching
- Budget planning & prioritization
- Vendor management
- Executive communication & board-level reporting
Full-Service Marketing Support
Choose any combination of our services, delivered as an ongoing monthly engagement tailored to your goals. Perfect for departments looking to expand bandwidth, fill gaps, or avoid the cost and complexity of hiring multiple roles.
- Enrollment marketing
- Branding & identity
- Campaign development
- Paid media strategy & execution
- Digital content & social media
- Website strategy
- Advancement & fundraising campaigns
- Reputation & rankings support
- Higher Ed Experts: We bring deep experience across admissions, advancement, and institutional branding, and we understand the unique internal dynamics that shape decision-making.
- Senior-Level Talent: You won’t get junior account reps. You’ll work with experienced strategists, creatives, and media experts who’ve led results-driven initiatives across a range of institutions.
- Flexible & Scalable: Start with what you need now. Add services or scale up support as your priorities shift, without adding new FTEs or RFPs.
- Fast, Responsive, and Embedded: We work like an extension of your team, not an outside agency. Quick to onboard, collaborative by design, and focused on getting things done.
- Pick Your Scope: Choose a fractional CMO model, a full-service marketing plan, or both.
- Set a Monthly Rate: We’ll work with your budget to determine a fixed monthly fee that covers the time, talent, and services you need.
- Start Fast: We can typically launch within weeks, with full onboarding and a custom work plan.
Need More Than a Vendor?
If you need seasoned strategy, hands-on support, and measurable results, without the full-time commitment, Frankel can fill the gap and move you forward.
