More Right-Fit Students. Less Wasted Spend.
Enrollment isn’t just a numbers game. It’s about reaching the right students, in the right way, at the right moment in their decision journey. That’s where we come in.
Frankel helps colleges and universities build smart, efficient, full-funnel enrollment strategies, from first touch to final yield. Whether you’re looking to grow a new program, improve conversion, or shift perceptions with key audiences, we bring the right mix of strategy, creativity, and media muscle to move students—and metrics.
Full-Funnel Campaigns
We don’t believe in fragmented efforts. Our campaigns are designed to guide prospective students from awareness through application, acceptance, and enrollment, ensuring every message and media dollar is working with purpose.
Audience Segmentation & Persona Development
Different students have different drivers. We develop nuanced personas backed by data and research to deliver messaging and media that actually connects.
Digital Media Strategy & Execution
From paid social and search to video and display, we manage paid media in-house with a sharp focus on ROI. We optimize every channel for enrollment-specific KPIs, not just impressions or clicks.
Creative That Converts
Effective enrollment marketing needs more than pretty ads; it needs relevance. We build campaign concepts that speak directly to student concerns, motivators, and values, paired with bold creative execution that stands out.
Email, Nurture & Yield Strategy
What happens after a student clicks matters just as much as the ad that brought them there. We help build smart CRM workflows, drip campaigns, and content strategies that keep students moving toward “yes.”
Reporting & Optimization
No black box here. We track what’s working (and what’s not) in real time, adjusting creative, messaging, and media strategy to maximize performance across the funnel.
Frankel works with:
- Flagship public universities
- Private and mission-driven institutions
- Regional institutions seeking growth
- Community and technical colleges
- Online and adult-serving programs
- Graduate and professional schools
- Continuing education divisions and workforce development units
- Institutions offering certificate programs, microcredentials, and non-credit learning pathways
Whether you’re trying to increase out-of-state enrollment, close yield gaps, or make a new program stand out in a crowded market, we’ve been there, and we’ve delivered.
- Higher Ed Focused: We understand the academic calendar, the CRM nuances, the compliance considerations, and the pressure to show results.
- Custom, Not Cookie-Cutter: No recycled creative. No plug-and-play media plans. Everything we do is built around your goals, audiences, and institutional voice.
- One Team, All In-House: Strategy, creative, and media all under one roof. That means better collaboration, faster turnaround, and more accountability.
- Results That Matter: We focus on the metrics that move your institution forward: applications, deposits, enrollment, and retention—not vanity stats.
Need to hit your numbers? Trying to improve yield or reduce melt? We’d love to help. Let’s talk.
