Building Buy-In for What Comes Next.
New buildings, bold plans, evolving needs, campus transformation is essential. But without a strong communication strategy, even the best master plans risk confusion, resistance, or missed opportunities.
At Frankel, we help colleges and universities communicate infrastructure and master planning initiatives with clarity and purpose. From early-stage engagement to long-term storytelling, we make sure your community understands not just what’s changing, but why it matters.
Internal Alignment & Stakeholder Engagement
We build communication plans that bring faculty, staff, students, and leadership along early, establishing transparency, generating feedback, and creating shared ownership from day one.
Plan Rollout & Public Communication
We help translate complex planning documents into accessible, compelling narratives for your full campus and broader community. That includes messaging frameworks, rollout campaigns, talking points, and creative content.
Capital Campaign & Fundraising Support
Your physical plan and philanthropic plan should work hand in hand. We develop language and visuals that connect infrastructure projects to donor impact, showing how the future of the campus depends on the generosity of its supporters.
Community & Legislative Relations
For public institutions, we help communicate planning and capital priorities to external stakeholders, local leaders, lawmakers, business partners, and taxpayers, with professionalism and precision.
Digital + Visual Storytelling
Renderings and blueprints don’t tell the full story. We create videos, infographics, and microsite content that bring your vision to life for every audience, on every platform.
- Campus master planning rollouts
- New building or facility announcements
- Capital improvement campaigns
- Sustainability and resiliency initiatives
- Space optimization and campus growth studies
- Communications around construction, relocation, or space reallocation
- We Speak Higher Ed: We understand the sensitivities, stakeholders, and sequence that make or break planning communications in a university setting.
- We Bring People Along: Change is hard, especially on campus. We help institutions communicate change in ways that reduce resistance and build momentum.
- Visual and Verbal Fluency: We turn dense planning documents into clear, compelling stories, paired with visuals that help people see the future.
- Strategic + Creative: We bring together communication strategy, creative execution, and stakeholder awareness, ensuring your plan gets understood, supported, and remembered.
Whether you’re rolling out a 10-year campus plan or preparing a capital project announcement, we’re ready to help you engage your audiences and bring your vision to life.
