Real Change Requires More Than a Memo.
From diversity initiatives to sustainability, mental health, civic engagement, or institutional transformation, colleges and universities are leading some of society’s most important conversations. But change, especially in higher ed, requires more than intention. It takes alignment, trust, and communication that drives understanding, action, and momentum.
At Frankel, we help institutions plan, launch, and sustain strategic campaigns that support change, internally and externally. We turn sensitive topics into shared commitments. We help you bring people along.
We support campaigns that address complex, mission-driven goals, such as:
- Diversity, Equity & Inclusion Initiatives
- Campus Culture Transformation
- Sustainability & Climate Action
- Sexual Assault Prevention & Consent Culture
- Mental Health & Wellness
- Freedom of Expression & Civil Discourse
- Shared Governance or Structural Reforms
- Civic Engagement & Voter Mobilization
- Program or Curriculum Redesign
- Reputation Repair or Repositioning
Whether it’s a proactive effort or a response to emerging pressure, we help institutions communicate with clarity, empathy, and credibility.
Strategy, Message, and Framing
We help you define your campaign goals, audience needs, and narrative position, then craft messaging that builds shared understanding, reduces resistance, and drives behavior change.
Internal Engagement
Change starts from within. We build communication plans that engage faculty, staff, students, and leadership early and often, so your campaign feels collaborative, not top-down.
Creative Campaign Development
From naming and visual identity to multi-channel rollout, we create campaigns that are cohesive, authentic, and built to last, whether they’re seen on campus, in inboxes, or on screens.
Behavioral Messaging & Influencer Strategy
We apply behavior-change best practices to shape communications that do more than inform, they motivate. We also identify and empower internal champions to help spread and reinforce key messages.
Storytelling, Content, and Video
We surface the stories, voices, and moments that show what change looks like, and why it matters. This includes video, social content, testimonial campaigns, and long-form storytelling.
Measurement & Momentum
We track impact, adjust messaging as needed, and help build the next phase of your campaign to keep the momentum alive.
- We Know How Change Happens in Higher Ed
We understand the complexity, layers of governance, politics, and pride, and we help institutions navigate it with clarity and care.
- Empathy Meets Strategy
We craft messages that are both emotionally intelligent and strategically sound—so they resonate and drive results.
- Trusted in High-Stakes Environments
We’ve worked with institutions facing deep division, urgent cultural shifts, and moments of transformation, and helped move them forward.
- Built for Long-Term Impact
We’re not here for a one-off announcement. We help you build campaigns that shift perception, influence behavior, and create lasting institutional change.
Change is Hard. Communicating it Shouldn’t Be.
Let’s help your campus community understand what’s changing and why it matters.
