Brand Awareness + Reputation

Because Perception Shapes Opportunity.

Rankings matter, whether we like it or not. They influence public trust, student interest, donor support, and faculty recruitment. And while you can’t control every metric, you can control the story your institution tells and the reputation you build.

At Frankel, we help colleges and universities elevate their visibility, shape perception among key audiences, and strategically influence the factors that move rankings and reputation forward. Quietly, credibly, and with results that last.

What We Help You Do

Strengthen Institutional Perception

We help institutions better understand how they’re viewed by academic peers, media, students, and alumni, and then shape communications that improve those perceptions over time.

Improve Visibility with the Right Audiences

Reputation isn’t about being everywhere; it’s about being in front of the right people, in the right way. We help raise your profile where it matters most.

Support Strategic Rankings Goals

Whether you’re looking to improve your U.S. News standing, influence peer or employer reputation scores, or gain traction in specialized program rankings, we support strategies that align with your goals, without chasing metrics blindly.

Build Influence from the Inside Out

Reputation starts within. We help institutions align internal voices and external messaging to create clarity, consistency, and momentum across audiences.

Trusted by Institutions Seeking a Smarter Edge

We’ve worked with universities aiming to rise in national rankings, new colleges seeking legitimacy, and graduate programs looking to shift perception in competitive categories. No matter your size, age, or focus, your reputation is one of your most valuable assets.

And we help you protect and grow it.

Why It Works

• Higher Ed Expertise: We understand the reputational landscape; how rankings are calculated, how influence works, and how perception is shaped over time.
  
• Strategic Discretion: Our work is intentional and confidential, no hype, no shortcuts, just thoughtful guidance and strategic execution.
  
• Tailored to You: Every institution is different. We help identify what your path to visibility and reputation growth looks like, and how to sustain it.
  

Let’s Strengthen What You’re Known For

Reputation isn’t about noise. It’s about clarity, consistency, and credibility. Let’s build yours.