Turning Connection Into Commitment.
Alumni and donors are more than your past; they’re your future. But meaningful engagement doesn’t happen through generic appeals or one-off campaigns. It takes strategy, storytelling, and sustained connection to turn goodwill into giving.
At Frankel, we help colleges and universities inspire action among alumni, donors, and advocates, building trust, elevating impact, and driving philanthropic results.
Campaign Strategy & Messaging
We help shape advancement campaigns with messaging that inspires, not just informs. Whether it’s a capital campaign, a giving day, or a major initiative, we build frameworks that move hearts and wallets.
Alumni Engagement Campaigns
From reunion marketing to cause-based giving, we help institutions reconnect with alumni in ways that feel personal, timely, and true to your mission.
Digital & Direct Fundraising
We create omni-channel campaigns that reach the right people with the right message, across email, web, social, print, and paid media. All designed to increase reach, retention, and ROI.
Storytelling That Inspires Giving
We surface stories that show impact: how giving changes lives, how alumni are making a difference, and how your institution continues to deliver value long after graduation.
Annual Fund Support
We bring fresh energy to year-round giving campaigns with segmented strategies and creative that breaks through donor fatigue.
Donor Stewardship & Retention
Fundraising doesn’t stop at the gift. We help you build communications that nurture relationships, report impact, and lay the groundwork for future giving.
We support advancement and alumni relations teams at:
- Flagship public and land-grant institutions
- Private liberal arts colleges
- Community and technical colleges
- Graduate and professional schools
- Foundations and auxiliary units
Whether you’re launching a billion-dollar campaign or increasing participation year-over-year, we tailor our strategies to fit your goals, audiences, and resources.
- Emotion + Strategy: We combine strategic segmentation and targeting with the emotional storytelling that drives action.
- Built for Higher Ed: We know how to navigate internal stakeholders, manage complex approval paths, and stay aligned with institutional brand standards.
- From Concept to Campaign: Our full-service model means your campaign stays consistent from message to media to measurement.
- Trusted Partner: We’ve worked alongside advancement teams for over two decades, collaborating closely, responding quickly, and delivering results.
From annual appeals to capital campaigns, we help you speak to the head and the heart, driving connection, commitment, and giving.
