At Frankel, we help colleges and universities solve their biggest marketing challenges--with strategy, creativity, and performance at the core. Whether you're seeking to grow enrollment, shift perception, improve rankings, or clarify your brand, we bring two decades of higher ed expertise and a 100% success rate in elevating visibility and impact. We tailor every engagement to your institution’s unique structure, stakeholders, and goals--no off-the-shelf playbooks here.
We help institutions clarify who they are, why they matter, and how they show up, from brand platforms and messaging to full identity systems and campaign execution..
Explore Branding & Visual Identity
Your reputation is one of your most valuable assets. We help you shape perception, improve visibility, and support rankings progress, strategically and discreetly..
Explore Brand Awareness + Reputation
We create digital experiences that are user-centered, brand-aligned, and designed to perform, turning your website into a true conversion engine..
Explore Website & Digital Experience
We support the rollout of campus transformation efforts, helping institutions communicate complex plans, engage stakeholders, and build buy-in..
Explore Infrastructure Communications
From adult learners to graduate audiences, we help institutions position, market, and grow online programs in a highly competitive and evolving space..
Explore Online Program Marketing
Leadership changes are inevitable, but confusion and misalignment don’t have to be. We support institutions through presidential, dean, and cabinet-level transitions with strategic communications, stakeholder engagement, and narrative continuity..
Explore Presidential Transition Consulting
Need senior-level strategy or hands-on execution, without adding headcount? We offer flexible, monthly support across branding, enrollment, digital, and more. Perfect for institutions between hires or building capacity..
Explore Fractional CMO Services
We've partnered with two- and four-year institutions across the country, from flagship universities to small private colleges. Our senior team works directly with your internal stakeholders to get to the heart of the matter and deliver work that performs--on campus and in the market.
Full-service higher education marketing
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