Higher Ed Marketing That Drives Rankings, Enrollment & Reputation

Frankel: HIGHER ED is a full-service agency built for colleges and universities. We turn research into strategy, strategy into campaigns, and campaigns into measurable results.

Frankel: HIGHER ED is a full-service agency built for colleges and universities. We turn research into strategy, strategy into campaigns, and campaigns into measurable results.

We Know Higher Ed

We’ve spent 20+ years inside higher education—working with flagship public universities, small private colleges, and everything in between. We understand the complexity of decentralized institutions and the urgency of enrollment, brand perception, and peer reputation.

Our approach is grounded in research: audience segmentation, competitive audits, qualitative discovery, and message testing. We don’t guess—we validate. And we turn insight into impact.

20
Years Experience
94%
Client Retention
150+
Institutions Served

Trusted by Institutions Nationwide

    What we do best

    We solve enrollment, brand, and reputation challenges with precision:

    Enrollment Marketing

    Hyper-targeted, full-funnel campaigns that convert inquiries to deposits

    Brand Strategy

    Research-driven platforms, naming, messaging, and go-to-market launches

    Reputation Campaigns

    National awareness efforts designed to improve perception (and rankings)

    Strategic Communications

    Institution-wide planning that aligns messages, priorities, and audiences

    Alumni & Donor Engagement

    Campaigns and communications that strengthen connection, inspire giving, and build lifelong advocacy.

    Digital & Web Strategy

    UX, content, and conversion-optimized design built for your audiences

    Why Colleges and Universities Choose Frankel: Higher Ed

    20+ years navigating rankings, enrollment pressure, and brand complexity—across flagships, regionals, and everything in between.
    Every recommendation we make is grounded in comprehensive market research, competitive analysis and data-driven insights specific to higher education. We combine industry benchmarks with your institution's unique position to develop strategies that are both innovative and rooted in proven methodology.
    We deliver measurable results that matter to your institutions bottom line. Our track record includes increased enrollment, improved brand recognition, enhanced donor engagement and stronger community partnerships that translate into real growth and success.
    We focus on campaigns that deliver quantifiable returns on your marketing investment. Through careful tracking, analysis, and optimization, we ensure your budget works harder by targeting the right audiences with the right messages at the right time to maximize enrollment, engagement, and institutional advancement.
    Your team benefits from our most experienced strategists and creatives from day one through project completion. No junior staff or handoffs - our senior leadership personally oversee every aspect of your work.
    Our approach adapts to your institution's unique workflow, timeline, and decision-making processes. We work as an extension of your team, providing the expertise and resources you need while respecting your internal culture and maintaining open communication throughout every project phase.
    From initial strategy development to final execution, everything happens under one roof with seamless coordination. Our integrated approach eliminates communication gaps and ensures your brand message remains consistent, while our in-house capabilities mean faster turnaround times and better cost efficiency.
    No hidden fees or surprise costs—our straightforward pricing structure is designed for higher education budgets. We offer flexible engagement models that can scale with your needs, from project-based work to ongoing partnerships, with clear deliverables and transparent reporting on every dollar spent.
    We don't just execute campaigns - we become true partners in advancing your mission. Our team takes time to understand your values, long-term goals and culture so every marketing effort authentically represents and strengths your institution.
    Our multicultural team brings varied perspectives that help your institution connect with increasingly diverse student populations. We understand the importance of inclusive marketing that resonates across different demographics, backgrounds, and communities while maintaining authentic representation in all communications.
    Our established relationships with higher ed and proven track record means less administrative burden for your team. We understand the unique requirements and have streamlined processes to make partnership decisions faster and implementation smoother.

    OUR DIFFERENTIATOR:

    We’re a full-service, strategy-first agency that’s laser-focused on outcomes. We’re not here to just create some flashy widget — we’re all about real solutions that move your institution forward.

    Let's Talk:

    Need a partner who understands rankings, enrollment, and Higher Ed nuance? Let's build something that performs.

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